Industry Analysis Essay - 991 words

Industry Analysis The business idea Jewelry and Clothes Inc. is a sole proprietorship Jewelry and Clothes store dedicated to consistently providing high customer satisfaction by rendering quality jewelry and fashion clothes, and providing customers with excellent service. Jewelry and Clothes Inc offers jewelry and clothes at significant discounts because of direct buying channels. Mission Jewelry and Clothes Inc. strives to be the premiere jewelry and clothes store in Los Angeles, California. Our goal is to be a step ahead of competition.


We provide customers with quality jewelry and fashion clothes at reasonable prices than any other jewelry and clothes store in the region. Our mission is to be the lowest cost store in Los Angeles area. Industry characteristics This industry is part of the Retail Trade sector in the US. Operators in this industry retail a range of jewelry and watch products. Operators within this industry do not cut and set gemstones (see NAICS 33991), retail costume jewelry (see NAICS 44815), retail antiques or used jewelry, silverware, and watches and clocks (see NAICS 45331), retail jewelry via electronic home shopping, mail-order, or direct sale (see NAICS 45399), or, provide jewelry, watch and clock repair without retailing new jewelry, watches and clocks (see NAICS 81149) (Market Research Report, n.p.) According to Sustainability of the Los Angeles Jewelry District January 2005, By 2002, it was estimated that the downtown Los Angeles jewelry industry comprised a total of 3,285 businesses and employed over 10,000 workers. Of these, 1,293 businesses (39% of the total) are engaged in wholesale, 1022 (31%) are manufacturers of repair shops, and 970 (30%) are retail related (p.10). Los Angeles Jewelry District As described by Sustainability of the Los Angeles Jewelry District January 2005, the Jewelry District consists approximately of 500 jewelry manufacturers and 1800 wholesalers/ retailers contained within a few city blocks.


The main competitors According to Los Angeles City Guide, the main competitors are as follows: - Neil Lane Jewelry (the audience winner) (8840 Beverly Blvd, Los Angeles, CA). This jewelry shop offers a variety of precious jewelry sets as well as beautiful antique jewelry. - Fourteen Karats Ltd (314 S Beverly Dr, Beverly Hills, CA) is mainly specialized on diamonds and even claim that the customer can just name the price and the boutique will find a diamond to match. - Moondance (1530 Montana Ave, Santa Monica, CA) proposes a rich mix of high-end, funky, innovative and traditional jewelry and accessories. - Erica Courtney (7465 Beverly Bvrd, Los Angeles, CA) claim that Celebs and mere mortals alike flock to this adorable shop for one-of-a-kind, girlie jewelry - Jennifer Kaufman (8500 Beverly Bvrd Ste 650, Los Angeles, CA): This one-of-a-kind jewelry boutique keeps style mavens and starlets coming back for its beautiful baubles Mens, Womens and Kids Clothing: the main competitors: Los Angeles Clothing Industry is divided into three parts: Mens, Womens and Kids Clothing. There are several main competitors in each par ...................................................................................................................................................................................................................................................................................................................................................................

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Essay Tags: los angeles, jewelry, angeles, beverly hills, customer

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