International Marketing Essay - 845 words

International Marketing In this paper I would like to summarize an article about International Marketing current events. With this purpose, I chose the article by Carmel Rosato Oil and gas companies urged to go global to secure future success published on March 29, 2005. Penetrating and evolving international markets is a very essential question in the modern marketing world. Carmel Rosato writes about the importance to accelerate the speed of growth through globalization and use the large opportunities existing for oil and gas enterprises abroad. This question was discussed at a conference at the Aberdeen Exhibition and Conference Centre on 23 March. This article touched serious questions about the international market entry. During the entry, the position taken by most worldwide entrants is a position of danger minimization, market research, and these outcomes in great dependence on a local associate.


But during the long periods many companies would like to fulfill greater supervision, have the involvement. Various forms of entry manner have various levels of supervision early, but more control is usually coupled with more investment and engagement and that is why more danger and risk. Moreover, various forms of partnership imply different kinds of risk: for instance, licensing is usually associated with risk of completion connected to demolition of goods and technology benefit; franchising makes the market danger of proposing an unadapted product higher; and agreement with an self-governing distributor gives more supervision of the product but is connected with the danger of losing control in marketing mix areas. Karen Tolmie, manager of Global Connections at Scottish Enterprise Grampian states: Expanding into the international market-place can be a daunting prospect and many companies find it difficult to adapt their business knowledge, administration and planning processes to seize overseas opportunities. Companies are often unsure about whether or not they are ready for export, thinking theyre either too small or that their products or services dont have an international market. Business Gateway International was established to help North East companies analyze their preparedness and identify how we can help them enter the global market-place. The classical tactics of international market entry offered by the market theory is: Full possible structure of the distribution channel at export activity Manufacture Export Intermediary Import Intermediary in foreign country Wholesale Dealer in foreign country Retail Dealer in foreign country Consumer or Industrial User Organizational export activity may have the following forms: - The export trade, basing at home - Indirect export trade - Licensing - Joint ventures - ...................................................................................................................................................................................................................................................................................................................................................................

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Essay Tags: international marketing, export, economic development, joint venture, scottish

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