Intel Vs. Advanced Micro Devices Essay - 859 words

Intel Vs. Advanced Micro Devices FIGURE INTEL AMD Mission Do a great job for our customers, employees and stockholders by being the preeminent building block supplier to the worldwide Internet economy Offer products and services that reduce the cost, improve the performance and shorten the time to market for our target customers worldwide Objectives - Extend silicon leadership - Deliver architectural innovation for convergence - Pursue opportunities worldwide Empower people everywhere to lead more productive lives Values - Customer Orientation - Results Orientation - Risk Taking - Great Place to Work - Quality - Discipline - Will to persevere and prosper in one of the world's most competitive industries - Respect for people - Integrity and Responsibility - Competition - Knowledge - Initiative and Accountability - Customers Success Business Philosophy Doing a great job in general Combination of innovative concepts with leadership in process technology and design and manufacturing excellence Corporate governance Less important Important Social responsibility Donations, grants, support of education To enhance the quality of life and protect the environment of the communities in which we do business The word strategy means actions one does again and again to raise long term profitability as well as long term competitive advantage. Profitability is built by delivering value meaning that there should be developed programs, processes, portfolios and put in the places where these are designed to deliver value over the necessary long term. The long term competitive advantage can be increased by building on strengths the best of which are considered to be culture and people. The both companies present themselves as leaders of the highly competitive market that offer the best products ever possible. The wording of the missions is different. Intel underlines its orientation on the target audience and simply defines its business as doing a great job whereas AMD concentrates on its activities and actions emphasizing the three main points: lower costs, better performance and faster delivery.


The mission of AMD looks more impressive attracting with its exact wording and mentioning the most important target group of people customers. The understanding of objectives is also stated quite different, and here Intel expressed its objectives more clearly and persuasive, while AMD repeated its purpose once again. Although the selection of words by AMD was done in a smart way: we are suborned by their purpose to improve our lives and make them more productive. The company appeals to the society and underlines its social orientation. Not only customers are i ...................................................................................................................................................................................................................................................................................................................................................................

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Essay Tags: customer, competitive advantage, intel, quality of life, corporate governance

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