Impact Of Internet On Marketing In The Future Essay - 702 words

Impact of Internet on Marketing in the Future For two decades the Internet has been changing the usual way of doing business: the way to market, advertise, distribute, communicate, and work. By all indications, the development of Internet marketing will definitely continue to proceed rapidly, together with the improvement and progress of Internet services. What effects and implications are possible in the future of marketing with such a fast advance of network technology? First of all, it is natural to suppose that Internet technologies of the nearest future will be primarily directed on increasing of the speed of connection and offering of more variable and secure opportunities for users. Internet will become much more available, faster and reliable, that will considerably enlarge the number of potential clients together with the range and the quality of possible services. Fastened Internet will increase the opportunity of selling different multimedia online, without using of any medium, like CD of DVD, the cost of which will be removed from the price. As a result, a new and prosperous market segment will appear, where numerous Internet companies will sell movies, software, music, or other digital entertainment online. Correspondently, it would seem the most reasonable for them to place their ads in Internet and carry out their marketing campaigns online.


The second important point is that increased availability of Internet will overwhelmingly enhance the market for the majority of goods and services, and developed interactive communication networks will grant the opportunities to reach the customers personally and to receive their response or reaction very fast. It will require more communicative skills and good knowledge of local markets from marketing specialists. Growing Internet opportunities will impact the most on intermediation sectors, because the majority of goods and products will be sold directly to customers, and the price will be considerably lowered. E-commerce will increase the volumes and assortment drastically, it probably would become possible and affordable to buy almost everything by Internet, from cars to tooth-picks, and thats why in the nearest future it will become an important ...................................................................................................................................................................................................................................................................................................................................................................

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Essay Tags: marketing, online marketing, business school, doing business, marketing campaign

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