It Goes Without Saying That It Is Not Enough To... Essay - 1,031 words

It goes without saying that it is not enough to produce or manufacture goods or organize some services. To have successful business one should build marketing strategy in order to choose right ways of promotion. TV is the most popular one. The well-known role of television is to represent and reflect main idea of patriarchy as a modern western culture. While representations of women on TV underwent many changes, we want to ask how much that idea has changed behind the more contemporary role of women. TV is considered by many people to be the most 'real' form of media.


That is why it is essential for us to ask how real the TV represents the modern women and how it affects the audience. Among the most popular and probably also influential kinds of TV programs are advertisements and soap operas. One of the most popular and often shown products of television is Advertising. A person spends one and a half years of his life watching the advertising. And thats why, taking into account the duration of time we are spending watching the advertising it must affect us greatly. It is especially important for women who are the housewives, they look TV very often and then buy with pleasure all the goods they saw on TV for their house.


They like to watch the stories about themselves. Paul Trowler studied of women in advertisements. He found out that women were seven times more often appear in products of personal hygiene advertising. 75% of all adverts using females were for products used to clean the bathroom or kitchen, 56% of women in adverts were shown as domestic housewives and only eighteen different occupations were shown for women, in comparison to forty three for men. Very often, almost in every advertising about the soap or clean powder we see married woman with several children, and obsessed with cleanliness and alpine fresh scents. Really, the housewife is always shown cleaning, washing and in the best cases cooking.


She recognizes that to clean the house is her primary an only job, and she does it smiling, showing that this product is the best hand of help for her. This way of advertising is considered as the most effective for well-known reasons. The TV allows to show the advertising to the greatest quantity of people, TV advertising renders strong emotional influence cause sight and hearing of the person are involved simultaneously as against other kinds of advertising where the person either sees (magazines, posters, newspapers, leaflets) advertising or hears it (radio advertising). The main drawback of such advertising is its price. It is very expensive. Its price depends on the time of a day (the price on advertising in the evening is much higher as the basic quantity of people watch TV after work), on day of the week (the days off and holidays naturally cause the increase of the prices), and certainly, from a TV channel on which you wish to give the advertising.


The next way that is rather new is email marketing. Unfortunately, while ...................................................................................................................................................................................................................................................................................................................................................................

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Essay Tags: advertising, mail, e-mail, promotion, marketing

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